According to the representative who alerted us to this promotion, this offer will apply to applicable HD DVD titles as well.
Paramount is working to lure fans to their new slate of Blu-ray offerings by dangling a ten dollar carrot before their eyes.
Beginning with the release of the 'Transformers' Blu-ray on September 2nd, the company will roll out a special promotion to customers who replace their Paramount and Dreamworks DVD’s with Blu-ray editions of the same titles. Consumers who mail in promotional certificates from inside the eligible Blu-ray products, along with the proof-of-purchase tabs from both the DVD and Blu-ray versions will receive a $10 rebate for the upgrade.
All of the pertinent details will be included on the inserts included with specially marked packages. Eligible titles must be purchased before December 31, 2009, with all rebate certificates post-marked by January 31, 2010.