Sony Europe Promotes Blu-ray with "Museum of Low Res" Website

Posted Tue Apr 24, 2007 at 09:56 AM PDT by
museum of low res

In an unsual promotional effort for Blu-ray, Sony Europe has launched a tongue-in-cheek website called "The Museum of Low Resolution."

The flash-based interactive website is designed to showcase the capabilities of Blu-ray by imagining a world where low-res television is a distant memory, worthy of its own museum. Needlesstosay, in Sony's vision of the future, there is only one high-def disc format, and that format is Blu-ray.

Visitors to the site can tour three virtual exhibits: "Time Tunnel," "The Science Room," and "The Art of HD." All three rooms look at a series of fictional events leading up to the development of high-def disc, but "The Art of HD" room would seem to be the heart of the project, visually explaining the Blu-ray disc format through various interactive exhibits, ranging from a giant TV sculpture demonstrating the disc's resolution power, to a robotic arm sculpture highlighting its storage capacity.

Sony Europe developed the site with the appropriately-named London design firm, Hi-ReS.

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Tags: High-Def Disc Marketing (all tags)