Toshiba Finally Considering Blu-Ray

Posted Wed Jul 8, 2009 at 10:00 AM PDT by Mike Attebery

Former HD-DVD champions Toshiba are finally talking out loud about making the jump that so many have already made.

According to Nikkei, a provider of Japanese business news, Toshiba’s president Atsutoshi Nishida is considering producing Blu-Ray players. “It makes no sense to decide not to enter the Blu-Ray market simply because we lost the DVD-format war.” said Nishida. “We cannot change the fact that we lost, but we would like to keep our options open.”

While there is still competition from streaming services, it’s clear that Blu-Ray is the way to go in a physical media format, and it really seems like bad business not to have something on the market. Just what Nishida means by keeping their options open is unclear, but expect a big announcement from Toshiba in the near future.

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Tags: HD Gear, Industry Trends, Toshiba (all tags)