Colin Johanson- "We've barely scratched the surface."
ArenaNet has in one sweeping post on the game's blog announced its running success through its three million copies sold for the pay once MMO, and its plans for the current year.
From Colin Johanson, Game Director for 'Guild Wars 2', "Guild Wars 2 is a game that’s about these shared experiences. Through the dynamic event system, every time you log in, you can experience and share something different in the world with other players... Since launch, we’ve shown our capacity to really build and expand on this system of dynamic events with more unique events that are a living story... To make playing in our open world worthwhile, we’ll make it rewarding enough for players to spend their time there across all levels. It’s extremely important that we stay true to our philosophy that you should be able to play Guild Wars 2 the way you want to play the game in order to reach the most powerful rewards.
One of our focuses is expanding and leveraging our achievement system. The concept behind this is to allow players to earn new rewards for achievements, as well as progressing down achievement paths that take advantage of the open world experience."