Posted Fri Jul 29, 2011 at 07:00 AM PDT by Dick Ward
The company says it's essential to "remove price as a barrier to broad consumer acceptance."
Remember back to last year before the Google TV launched? We were all so excited for the potential of the new product, and clearly the folks at Logitech were too. They put a lot of work into the set-top device and a lot of money too. Sadly, Google TV was a bomb.
As the result of an incredibly disappointing fourth quarter in 2010 and a similarly sad first quarter in 2011, Logitech CEO Gerald Quindlen has stepped down, leaving former CEO and current chairman Guerrino De Luca in charge. He'll be serving as CEO until the company can find a permanent replacement.
The first order of business for Logitech as it tries to turn itself around is getting more Revues out the door. They're doing that by taking a cool $150 off of the price, bringing the unit to a far more reasonable $99. It may still be a bit lacking in terms of functionality, but a $99 it's a lot easier to excuse some of the more minor flaws.
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