EA is pushing 'Mass Effect 3' hard.
The folks at EA are all about promotion this month. That's nothing new, but it's still impressive to see the massive marketing engine power up. The latest bits are targeting Xbox 360 owners specifically by giving away prizes and even a Gold upgrade for those that need it.
On February 14th, the 'Mass Effect 3' demo hits the Xbox Live marketplace. If you're not a Xbox Live Gold member, you're in for a treat. Downloading the demo will give upgrade your Silver account to Gold for free until March 6th.
If you jump on Facebook you can earn in-game and out-of-game prizes. The "game" is divided up into missions, the first of which is to invite friends to play. Whether you do that or not, you'll get a Normandy prop for your avatar as soon as enough people sign up. Other prizes will include things like Microsoft Points and a brand new Xbox. Those, obviously, won't be going to everyone.