G4 Being Rebranded for a More Mature Market

Posted Fri Sep 7, 2012 at 12:30 PM PDT by Dick Ward

Apparently the channel will be going in more of a GQ direction. The gaming and tech focus will remain.

G4 has gone through a lot of changes since it first launched and has turned from a videogame haven into a sort of technology/pop culture/gaming melting pot. Now it seems that things are going to change even more thanks to a rebranding that's due to happen next year.

The channel, which shares a similar audience and market as Spike, hopes to differentiate itself by heading in a more mature direction similar to that of GQ. We'll go ahead and assumes that means they'll be showing a few less episodes of COPS.

The rebrand is said to maintain a gaming and technology focus, but would simply offer a different approach. If this is indeed the case, we could be looking at something very good for the industry – adults talking about videogames like adults. We'll see what happens.

Source: GamesIndustry.biz

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Tags: G4, Game Industry News (all tags)