Redbox Rents its Two Billionth Disc – Gives Free Rentals to Celebrate

Posted Wed Mar 7, 2012 at 09:00 AM PST by Dick Ward

Number two billion was a copy of ‘Drive’ on DVD. Nice to see it wasn’t something totally embarrassing!

Surprise, surprise – Redbox is crazy successful. In case you needed another indicator of dominance for the rental kiosk chain, the company has announced its two billionth disc rental. The magic number was hit by a customer at a McDonald’s in Philomath, Oregon. Happily for that customer, assuming they were identified in some way, the magic disc was a DVD of ‘Drive,’ a movie that’s well loved by critics and fans alike.

Redbox is celebrating by giving you a free one-night movie rental on March 8th. Hit up the kiosk and type in the promotional code THANKS2U and you’ll get a free DVD for one night. If you want to go Blu-ray, you’ll get a discount that equates to the normal price of a DVD rental.

“We’ve always known how much America loves easy, affordable entertainment, and today we can prove it 2 billion times over,” says company CFO Scott Di Valerio. “Just 18 months ago, we rented our 1 billionth DVD, and we couldn’t be more excited to celebrate this remarkable second rental milestone with our customers.”

Source: Redbox Facebook

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Tags: Free Rentals, Milestones, Redbox (all tags)