Fox will debut a new application for iPhone and PC that will sync with movies and offer information as well as social activity.
Remember that VH1 show Pop up Video, where little facts and tidbits assaulted the screen while music videos played? Twentieth Century Fox does, and they’re bringing it to Blu-ray. It’s not a new concept, and certainly we’ve seen pop up trivia on DVD and Blu-ray before, but by using the iPhone or PC, Fox is eliminating the screen clutter.
After downloading FoxPop on an iPhone or PC and starting the program, users can simply play a compatible Blu-ray disc or DVD and FoxPop will automatically sync up using audio cues. From there, the program will pop up with trivia about the movie and offer insight into each scene, from the filming location to the name of the song in the background.
Additionally, FoxPop will provide Facebook and Twitter access, and let viewers share and chat with friends while watching the movie.
Mary Daily, EVP of Marketing at Fox, says that the new application will create a new, powerful connection between a film and its viewers. She also adds, “FoxPop furthers our commitment to providing consumers with the most exceptional home entertainment experience possible.”
FoxPop will be available on December 1st, right alongside the release of Night at the Museum: Battle of the Smithsonian.
Watch for further coverage of FoxPop later today!