It looks like the 40GB PS3 won't be the only Sony Blu-ray player to dip below $400 this holiday season.
That's the word from Sony Electronics president Stan Glasgow at the end of week that saw widespread pricedrops for Toshiba's entry-level 1080i HD DVD players.
Glasgow's comments came during a twice-a-year media roundtable in New York, where according to published reports, the exec said that it expected prices for its standalone players to drop by 20 percent or more this holiday to around $399.
As for speculation that the company's standalone player prices could decline even further, Glasgow says don't count on it. TWICE Magazine quotes the exec as saying "I don’t expect it to go much lower than that."
Responding to word of Panasonic's first Profile 1.1 Blu-ray player (which is due to ship next week), Glasgow said a firmware upgrade would be made available for certain existing Sony Blu-ray players that would enable some 1.1 features.
The exec went on to say that Sony was planning its own new players for next year with "possibly 1.2" features.