'Avatar' 3D Blu-ray May Be Panasonic Exclusive Until 2012

Posted Tue Dec 14, 2010 at 10:50 AM PST by Dick Ward

The bundle deal runs until February of 2012, exclusivity is the big question.

"Just wait 'til after Christmas, they'll have to release it then." That's the advice commonly doled out to people considering a new TV purchase to grab a copy of the biggest 3D movie ever, or trying to get their James Cameron fix by doling out a few hundred bucks on eBay. As it turns out, those advisors may be dead wrong. Die hard fans may decide they want to pick it up sooner.

According to the site AVZombie - down at the moment because of excessive traffic - Panasonic has the rights to the 'Avatar' bundle until February of 2012. That's a considerably longer window of opportunity than anyone had anticipated.

There's no official word on whether the deal is actually exclusive until 2012, and we're certainly hoping that's not the case. Whether you're a fan of 'Avatar' or not, a year and a half exclusivity window is a precedent we don't want to see set.

In the meantime, if you choose the right shipping, you can still get the bundle at a considerable discount.

Source: AV Zombie (via Engadget)

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Discs mentioned in this article: (Click for specs and reviews)
Avatar - 3D (Panasonic Exclusive) (Blu-ray)
Tags: Exclusive, Panasonic, Avatar (all tags)