Sony Outs Nearly 100 Unauthorized Dealers

Posted Mon Sep 20, 2010 at 09:00 AM PDT by Dick Ward

You probably won't be seeing the ES line online any more – Sony's been cracking down.

Sony takes problems like unauthorized dealers seriously. It's a widespread problem these days, thanks to the ability to sell online, but it's simple to tell whether or not ES line sales are authorized or not. If the gear is available online, it's not okay with Sony.

The line consists of four products, all of which are exclusive to brick and mortar custom installers and high-end home theater shops. "The Internet isn’t a place where these products should exist," says Sony's Jon Lin.

"In July we took a snapshot of the situation and we had 219 unauthorized dealers selling these products," explains Lin. After a few phone calls and cease and desist letters the count is down to 121.

Lin says that Sony's going to continue to pursue the remaining dealers, but he's realistic in his expectations. "Will we ever get to zero? No, but we do have an expectation that we’ll make it a very different climate.

Source: CE Pro

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Tags: ES Line, Sony (all tags)