The Divx format is compatible with cell phones, Blu-ray players, and televisions, but until recently, there weren’t a lot of options for Divx downloads. Thats changed, as CinemaNow will be offering film downloads in the Divx format.
Divx will be familiar to anyone who downloads a lot of videos from the net or through torrents. The format is often used to encode video for download since it is able to maintain a high video quality while keeping the file size low.
Since the Sonic Solutions Roxio CinemaNow service is available in so many devices, this one deal brings Divx an incredible amount of exposure to new users. “With millions of Divx-enabled devices shipped into the market and strong consumer interest in the format,” says Dave Habinger of Sonic Solutions, “we look forward to working with Divx to enhance our Roxio CinemaNow entertainment platform and the digital home experience for consumers.”
Divx is already being used for digital copies overseas, but hasn’t yet seen much mainstream distribution in the US. This will certainly be a huge step forward for Divx, but also for consumers of digital video.
Source: Video Business