Sony Pictures Home Entertainment has revealed that it is close to having sold one million Blu-ray discs in North America since the format's launch in June of 2006.
The news came in a press release from Berlin's IFA show, where the studio announced that it has sold over 250,000 Blu-ray discs in Europe alone.
Sony says expects to pass the one million mark here in the US as it heads into a jam-packed fourth quarter slate, which includes such highly anticipated titles as 'Spider-Man 3' and 'Close Encounters of the Third Kind.'
"These sales milestones across the world illuminate the positive reception from retailers and consumers alike for Blu-ray," said David Bishop, President, Worldwide, Sony Pictures Home Entertainment. "Our strong fourth quarter line-up will underscore the confidence in this format."
This latest news from Sony comes amidst a stream of announcements today from Blu-ray supporting companies at Berlin's IFA trade fair. According to Sony's release, Blu-ray discs now account for 69% of the total high-definition market in Europe, with Sony titles making up more than 47% of the total European Blu-ray market.