Posted Wed Mar 24, 2010 at 11:30 AM PDT by Tom Landy
20th Century Fox partners with the Earth Day network to plant one million trees and launch the interactive "Avatar Program" with the release of James Cameron's blockbuster.
Inside the Blu-ray/DVD combo of the film will be a special code giving customers exclusive access to bonus materials and offers, including a coupon towards the purchase of the planned special edition release in November.
Fox and the Earth Day Network will also plant one million trees in fifteen countries before the end of 2010, which fans will be able to adopt by registering at avatarmovie.com.
In addition, there will be other digital initiatives including:
“Pandorama” – Via a computer’s webcam users can immerse themselves into the world of Pandora, inserting themselves into different locations from the movie and interacting with the elements in each; users can snap postcards and share amongst friends only at www.pandorama.avatarmovie.com
“Pandorapedia” – The official guide to the world of Pandora and James Cameron’s AVATAR, fans enter a world beyond imagination with hundreds of facts on Pandora that can be accessed online at www.pandorapedia.com
“Immersive Trailer” – The first-ever interactive trailer allows fans to click on any part of the video to explore detail frame-by-frame and in-context “hot spots” that will offer meticulous information on characters, locations and more
“Interactive Desktop Wallpaper” – Instant access to all things AVATAR including newsfeeds, videos, social network updates and exclusive content that is updated automatically right on your desktop
The Blu-ray will feature 1080p video, a DTS-HD Master Audio 5.1 soundtrack, and as previously mentioned this release won't have any supplements.
Suggested list price for the Blu-ray is $39.99.
You can find the latest specs for 'Avatar' linked from our Blu-ray Release Schedule, where it's indexed under April 22.
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