The new initiative puts a stronger focus on communication with customers and installers.
As customers, we tend to like being talked to. Sure, the Apple model works for some companies, but generally we want to know what's going on. Even more importantly, we want to know that someone is actually listening.
Denon has finally jumped into the waters of social media for this very reason. The company is now on Facebook and is endeavoring to improve its presence on YouTube. As Denon's Jeff Talmadge puts it, the new move will help the company to "communicate on a closer and more meaningful basis with our discriminating consumers, retail partners and anyone interested in learning the 'how, why, when and where' of Denon."
Denon is also showing renewed vigor in the official Denon Blog, which includes posts from their YouTube account, new gear announcements and other info. The company has also launched a site that's counting down the days until Denon's 100th anniversary. Entitled , the site gives a timeline style history of the company's achievements.