We've been hearing about Utraviolet copy protection for some time now - looks like it's finally here.
No matter how you feel about copy protection, you can certainly see where the studios are coming from. They want their content sold, not pirated. That's where Ultraviolet comes in - the new DRM format championed by a variety of studios.
With UltraViolet, you'll be able to watch the movie on your smartphone, computer, tablet or what have you, but you'll need to register your device to do so. You're limited to 12 devices, three of which can be streaming at any one time. As far as DRM goes, it doesn't sound too horribly intrusive.
'Shameless' is the first TV show packing UltraViolet on the Blu-ray release. Executive producer John Wells is pretty high on the technology, calling it a game changer.
Source: Home Media Magazine