Posted Tue Mar 1, 2016 at 07:00 PM PST by Steven Cohen
Customers will soon be able to watch DirecTV content through the internet without a satellite dish.
AT&T has announced plans to launch three new ways to enjoy DirecTV content without a traditional annual contract, satellite dish or set-top box. The upcoming DirecTV Now, DirecTV Mobile, and DirecTV Preview streaming services will deliver video to a variety of devices over wired or wireless internet connections.
"These new video subscription models reflect the flexible content choices, viewing options and simple, transparent pricing that consumers want. AT&T intends to be the first company to deliver that flexibility, along with an effortless customer experience," said John Stankey, CEO - AT&T Entertainment Group. "These offers will provide a broad range of customers with greater freedom and choice to watch, binge and even buy premium content, regardless of how and where they enjoy their entertainment."
DirecTV Now will included a variety of content packages, offering live and on-demand DirecTV programming from various networks and premium add-on packages through the internet and internet enabled devices. Meanwhile, DirecTV Mobile will be designed for mobile users and will allow customers to watch premium video and made for digital content directly on their smartphones. Finally, DirecTV Preview will be a free ad-supported streaming platform with select DirecTV programs, and content from AT&T’s AUDIENCE Network, Otter Media, and several other networks and sources.
"We are looking at these offerings differently than others in the market. We often hear from customers who want more content from streaming services, or who can't get or can't afford a traditional pay-TV service," Stankey said. "We intend to offer customers a quality pay-TV experience, including top channels, sports and more, with increased value and flexibility of pure online streaming and no need for home installation."
Pricing has not been announced, but AT&T's new DirecTV streaming options are set to launch in Q4 2016.
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