Posted Mon Nov 28, 2011 at 07:00 AM PST by Dick Ward
Nearly the same amount are embarrassed by having an older set.
Sony released the results of something that it's calling the TV Intimacy Poll and the findings are pretty interesting.
The poll results of over 2,000 tallied up reveal that over half of respondents were ready to "break up" with their TVs for one that better suited their needs. A whopping 32% of those dissatisfied with their sets were concerned mainly with size, preferring something bigger than what they had.
A similar number, 31%, simply wanted an update from their older set. 26%, meanwhile, said that their sets just didn't fulfill specific needs that others would. This sounds like a desire for connected, 3D or otherwise more capable televisions.
"In the same way friends and family would encourage a loved one to leave an unfulfilling relationship, we at Sony want to urge TV consumers to take advantage of the holiday buying season to date around," says Sony VP Jennifer Sassen, pushing the metaphor to its limit. "Happiness is something you can't put a value on, so it's worth it to see if there's other fish in the sea."
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