Columbia House Says it Will Add Blu-ray, HD DVD to Club Menu

Posted Mon Jun 25, 2007 at 04:15 AM PDT by
Columbia House [Logo]

In another step toward the mainstream acceptance of Blu-ray and HD DVD, Columbia House has indicated that it plans to begin carrying both high-def formats in 2007.

The oldest and largest music and video club in the world, Columbia House has thus far stayed outside of the next-gen fray, offering only standard-def DVD titles. However, according to a new statement that recently appeared on the club's official website, it seems the club is gearing up to offer high-def discs before the end of 2007.

In a new addition to the Q&A section of the company's membership FAQ (available only to registered members with a login ID and password), Columbia House has added a general primer on high-definition technology. that ends with the question, "Will Columbia House support both of these new formats?", followed by the answer, "We plan to begin carrying both Blu-ray and HD DVD discs in the fall of 2007."

We should emphasize that Columbia House has not yet released an official press release nor any other confirmation detailing exactly when and how they plan to begin carrying Blu-ray and HD DVD titles, but boasting an estimated 14 million members worldwide, the addition of high-def discs to the club's menu could provide a significant boost in consumer awareness of both high-def formats, if not a considerable impact in sales.

We'll certainly keep you posted on this story as it develops. Stay tuned!

(Special thanks to Tim G. for this tip!)

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Tags: Columbia House, Industry Trends, High-Def Disc Marketing (all tags)