Posted Fri Jan 29, 2016 at 10:00 AM PST by Steven Cohen
The previously defunct retail brand will live again.
According to a report from TWICE, Circuit City is gearing up for a relaunch in retail stores and online. The brand was purchased by Ronny Shmoel, who plans to start a new website and open new brick-and-mortar locations.
Though once very popular among consumer electronics retail chains (I even worked at one!), Circuit City originally went under back in 2008. The brand was then reconfigured as an online only website in conjunction with TigerDirect, but sadly that venture also failed. This third iteration is set to include retail locations, a website, branded products, kiosks, mobile stores, and franchise opportunities. New Circuit City stores will take on a comparatively stripped down design with touchscreen terminals and locations ranging in size from 2,000 to 4,000 square feet. Available consumer electronics will include smartphones, tablets, headphones, wearables, gaming products, and digital accessories.
The first new Circuit City retail store is expected to open in June and will likely be located in Dallas, Texas. In addition, the Circuit City website is expected to relaunch at that same time as well. The company plans to have 50 to 100 corporate-owned stores by next year.
The latest news on all things 4K Ultra HD, blu-ray and Gear.