Sony Blu-ray Player Dips Below $300 Mark (UPDATED)

Posted Mon Dec 17, 2007 at 10:11 AM PST
sony 300 UPDATE: Readers are reporting seeing this player priced at just $279 at Costco and Sam's Club. Thus far we've been unable to definitively confirm these reports.

The latest in a series of price drops for high-def players on both sides of the aisle, several retailers have dropped their prices on Sony's BDP-S300 to record-low levels.

The player, which carries a $399 MSRP, is now being sold by Best Buy and Circuit City for just $299. At press time, was offering the player for just $294.

This new price drop comes only a week after the same retailers dropped their prices on Samsung's BDP-1400 Blu-ray player to similar levels (by mid-week, Amazon was selling that model for $270, setting a new low-price record for a Blu-ray player).

According to DisplaySearch data released late last week, Sony led sales of standalone Blu-ray players as of late November by a wide margin, capturing a full 60% of all BD unit sales, followed by Samsung with 37%.

The Sony price reduction would seem to contradict earlier statements by execs at the company, who -- as recently as last month -- said they didn't expect their BD hardware to decline much lower than the $400 level through the holiday season.

To discuss these and other next-gen hardware and software deals, visit the Blu-ray Bargains or the HD DVD Bargains areas in our forums.

(Thanks to everyone who sent in tips related to this story.)

Tags: Circuit City, Best Buy, Amazon, Sony, High-Def Retailing (all tags)