Posted Mon Jul 1, 2013 at 02:15 PM PDT by Michael S. Palmer
by Michael S. Palmer
Get ready to feel old, surround sound fans. DTS, which launched in cinema with Steven Spielberg's blockbuster 'Jurassic Park' in 1993, is turning twenty. On the upside, digital multi-channel surround sound has advanced since those early days and revolutionized the way we experience movies in cinemas and our home theatres. Crazy enough, and thanks to lossless codecs like DTS-HD MA, there were a few years where 7.1 channel mixes ONLY existed in our homes.
Speaking of which, did you know that today is a multi channel surround sound holiday? No joke. Starting in 2009, the State of California officially declared July 1st: 7.1 Day.
To kick off this holiday and to mark their twenty-year anniversary, DTS has created a fun infographic entitled, "Making the World Sound Better", and they're running a month-long sweepstakes over on their Facebook page / Twitter feed. This week, you can enter to win one of twenty 'Jurassic Park' Blu-rays. Over the next month, they'll also be giving away a Yamaha soundbar and Toshiba tablet. Sounds like fun.
So good luck trying to win free stuff and grab your favorite 7.1 DTS-HD MA encoded Blu-ray to join in the festivities. Here's the infographic, followed by the full press release below.
DTS Infographic: DTS Celebrates 20 Years of ‘Making the World Sound Better’
CALABASAS, Calif. (July 1, 2013)—In recognition of its 20th anniversary, DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio solutions and audio enhancement technologies, today released an infographic titled, “Making the World Sound Better,” commemorating key company milestones and accomplishments that have occurred since DTS was founded in 1993. The anniversary infographic has also been introduced as part of “DTS 7.1 Day,” a July 1 holiday declared by the state of California which honors DTS’ cutting-edge technologies—such as its 7.1 surround sound solutions—and longstanding economic and entertainment contributions to the arts.
“These last 20 years at DTS have been a tremendous experience and I can’t wait to see what the next 20 years will bring,” said Jon Kirchner, chairman and CEO at DTS. “In the course of the past two decades, DTS witnessed the CE and entertainment industries undergo several substantial changes, including the shift from film to digital cinema, the Internet boom, the rise of Blu-ray™, the rapid evolution of processing power in CE products, streaming media, social media and the transition to digital content consumption. Embracing the many changes that span the industries in which we do business, DTS is still here and stronger than ever, proving that sound matters.”
Major points noted within the infographic include:
Celebrating this year’s 7.1 Day, DTS will be hosting a month-long 20-year anniversary sweepstakes across its Facebook and Twitter pages that will award prizes such as a Yamaha soundbar, Toshiba tablet, Jurassic Park Blu-ray discs—the film that introduced DTS master-quality sound in 1993—and more. Fans are encouraged to use the #DTS20Years hashtag to enter and more entry details can be found via facebook.com/dts.inc and @DTS_Inc.
[1.] Patent figures represent the combined sum of those pending and issued.
About DTS, Inc.
DTS, Inc. (Nasdaq: DTSI) is a premier audio solutions provider for high-definition entertainment experiences—anytime, anywhere, on any device. DTS’ audio solutions enable delivery and playback of clear, compelling high-definition audio, which is incorporated by hundreds of licensee customers around the world, into billions of consumer electronic devices. From a renowned legacy as a pioneer in high definition multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in enabling digital delivery of compelling movies, music, games and other forms of digital entertainment to a growing array of network-connected consumer devices. DTS technology is in automotive audio systems, digital media players, DVD players, game consoles, home theaters, PCs, set-top boxes, smartphones, surround music content and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS' corporate headquarters is located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Los Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United Kingdom. Copyright 2013, DTS, Inc. DTS, the Symbol, and DTS and the Symbol together are registered trademarks of DTS, Inc. All other trademarks are the properties of their respective owners. All rights reserved.
SOURCE: DTS, INC.
The latest news on all things 4K Ultra HD, blu-ray and Gear.