Dish, for their part, is having some fun with the situation in their advertising campaign.
When the folks over at Cnet voted for Dish's ad-skipping DVR for their Best in Show product of CES 2013, no one was too horribly surprised. No one, that is, except parent company CBS, which is currently involved in a law suit trying to shut the Dish Hopper down. Due to the suit, CBS instructed Cnet to pull Dish from consideration for CES awards.
When Dish caught wind of this, they decided to have a bit of fun with the situation. They've taken out ads proclaiming that their device was named Best in Show, but with an added asterisk. The explanation on the ad? "What's an asterisk doing in our award? CBS will go to any lengths to keep you from enjoying ad-skipping technology – even censoring its own writers and throwing out their decision to name Hopper 'Best In Show.' Your vote is the only one that really matters."
Source: PC Mag