57 percent of the sales of ‘Drive’ were Blu-ray, while ‘In Time’ and ‘The Thing’ boasted similar numbers.
Blu-ray sales tend to make up between 20 percent and 30 percent of total disc retail sales, but that doesn’t quite tell the whole story. On an individual basis, Blu-ray is bringing in some big numbers.
Last week, Blu-ray sales accounted for 57 percent of ‘Drive’ sales, the number one selling title. They did similar numbers for other flicks in the top five like ‘In Time’ (54 percent) , ‘Real Steel ‘(42 percent) and ‘The Thing’ (55 percent). Action movies clearly do well on the high definition format.
The one title in the top five sold that didn’t bring in much in the way of Blu-ray sales was ‘Treasure Buddies.’ It totaled at 18 percent Blu-ray sales. It’s not a big share, but considering the movie, that’s not too much of a surprise.
Source: Home Media Magazine