Well, they couldn't stay at $1.00 forever, but the effects of this price increase should be interesting to see.
Redbox, the rental kiosk chain famous for their $1.00 a night DVD rentals, has finally raised its prices. DVDs are now going to run $1.20 a night, which isn't actually too ridiculous. It does mean that the company loses out on a long established selling point though.
"This marks the first price increase for a Redbox standard definition DVD rental in eight years," says Redbox CEO Paul Davis. "The change is primarily due to the increase in operating expenses, including the recent increase in debit card interchange fees as a result of the Durbin Amendment."
While the news may upset DVD renters a bit - we'll have to wait and see how it pans out - Blu-ray fans are exempt for now. Rental of Blu-ray discs at Redbox will stand at $1.50 a night as it always has. Now that there's an even smaller disparity between Blu-ray and DVD rentals, this may even encourage holdouts to finally take the step into HD.
Source: Home Media Magazine