Blu-Ray Sales Developing Nicely

Posted Wed Jan 21, 2009 at 11:45 AM PST by Mike Attebery

The Blu-ray Disc player industry is seeing increased sales over the past two and a half years. Since the technology was unveiled, 10.7 million players (including Playstation 3s) have been shipped to retail stores across the US. The 2008 sales have increased three-fold compared to 2007 estimates.

According to Adams Media Research, the household penetration for Blu-ray Disc players is 8% after slightly less than three years on the market. Compare this to the three-year estimates of about 3% for Color TV, 2% for CDs and 4% for DVDs, and Blu-rays are looking to be a rapidly growing industry.

Software sales for Blu-ray Disc players are increasing as well. This past October was the first month to hit 2 million disc sales, which increased to 8 million by December. At the close of 2008, disc sales stood at 24.09 million for the year, bringing the total since launch to over 30 million sales.

Future Blu-ray Disc players are using the “BD-Live” technology which allows users to interact with the player over a broadband network. And there will be a significant addition to the 53 disc titles which already allow a digital copy to be downloaded and viewed on mobile devices.

Sales of Blu-ray Disc players are projected to increase two to three fold in the next year, according to Adams Media Research.

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