A release date for 'Diablo III' hasn't been announced, but that doesn't stop Best Buy from creating signage for it.
When you see signs hanging in Best Buy boasting release dates for games and Blu-rays they tend to be fairly accurate and based on information directly from the company. Sometimes though, they create them preemptively, as is the case of a recent frenzy of 'Diablo III' activity.
A Twitter user at his local Best Buy in Minnesota uploaded a picture of a 'Diablo III' promotional poster that was counting down the time until the game's release. In addition to a digital countdown timer, a release date of February 1st was printed on the poster. Actually, it said "Feburary" because spell-checking is something the Best Buy graphic design team is apparently not very good at.
Blizzard responded to the quick-spreading news via Twitter, saying that this poster is in no way based on factual information. "We can't really keep every individual retail shop from making up a date," writes Blizzard community manager Micah "Bashiok" Whipple. "Retailers will not know a date until it's officially announced through a press release."
Whether the release date that Best Buy predicted was wrong or right, you can bet Activision/Blizzard will be having some words with the retailer.