Both companies are showing off their own bendable displays that can switch from flat to curved at the press of a button.
Competing South Korean electronics manufacturers LG and Samsung are once again offering dueling tech demos -- this time in the form of two prototype bendable televisions. Both sets are capable of switching from flat-screen mode to curved-screen mode, allowing viewers to choose their preferred curvature.
"LG's Flexible OLED TV is a product that has to be seen to be believed because it defies description," said H. H. (Hyun-hwoi) Ha President and CEO of LG’s Home Entertainment Company. "What curved is to flat, flexible is to curved. LG continues to lead the evolution of televisions into the next generation."
LG's flexible display is 77-inches while Samsung's model (demoed in the video below) is 85-inches. Both TVs use an OLED panel, feature 4K resolutions, and offer users the option to bend or flatten their screens with a button on their remote controls.
For now, both models are assumed to be prototypes so there's no word on pricing or release dates, but each TVs is on display at LG and Samsung's respective booths at CES.