Of course, less expensive than a normal B&O product doesn't mean a whole lot.
The folks at Bang & Olufsen aren't known for high-end products - they're known for luxury TVs. They're the kind of sets that you only shell out for if you have a ridiculous amount of expendable income and a desire for a TV that could be confused with modern art.
Obviously, there's a pretty limited market for this kind of gear and B&O knows this. That's why they're launching a sub-brand aimed at those with a high income, but not a crazy high income. We'll see the new brand pop up in November with a new product launch every two months.
You won't be seeing TVs right away, but the sub-brand will be launching wireless speakers, headphones, iPod speaker systems and products along that line. Home integration won't be a feature, but B&O says you'll still get a great look and build quality.