Internet-connected video players like the Roku and Apple TV now have a 13 percent market penetration, which puts much of what’s left on game consoles and connected components.
Streaming video is quickly becoming the mainstream. According to a recent survey by Parks Associates, 31% of households with broadband internet service are using that connection to enjoy TV and movies online. That’s helped, in part, by increased sales of dedicated streaming devices like the Roku player and Apple TV.
“In the 2011 holiday season, 4% of households bought one of these inexpensive, single-function devices,” says Parks VP Kurt Scherf. “Nearly 20% of these holiday-season buyers are over 45 years of age, so these devices have achieved relatively broad appeal among multiple consumer segments.”
Scherf goes on to say that just because these devices have been adapted does not mean that people are cancelling their television service. He does say though that “it can mean shaving some premium channels for a set of households.”
Source: Home Media Magazine