The app now offers daily digital movie flash sales through Apple's streaming media player.
Twentieth Century Fox has announced the expansion of its Movie of the Day app to the Apple TV. The app previously launched on iPads and iPhones in 2015, and offers daily sale prices on popular Fox Digital HD titles.
"The Movie of the Day app is a super convenient way for consumers to access the movies they love at the touch of a button," said Mary Daily, President and Chief Marketing Officer, Worldwide Marketing, Twentieth Century Fox Home Entertainment. "The app gives movie lovers access to an amazing array of movies every day at a great price."
With the Movie of the Day app, Apple TV users will be given access to a special Digital HD flash sale every day. The discounted movie will be available for a 24-hour window at up to 75% off its retail price, with sales ranging between $4.99 and $9.99. The app also provides video clips, plot details, cast and crew information, and reviews for each movie. Purchased titles will be added to the customer's iTunes library.
Here's a rundown of the upcoming Movie of the Day schedule:
'Kingsman: The Secret Service' - February 14
'Deadpool' - February 15
'Percy Jackson Sea of Monsters' - February 16
'Mike & Dave Need Wedding Dates' - February 17
'Epic' - February 18
Twentieth Century Fox's Movie of the Day app is set to launch on Apple TV today. The fourth-generation Apple TV is currently available in 32GB ($149) and 64GB ($199) models. In addition, the app is also available for download on iPads and iPhones in the United States, United Kingdom, Australia, Germany and France.