Conveniently timed to coincide with this week's dry spell of new high-def disc releases, Amazon has listed nearly four dozen Blu-ray titles at 50% off list price.
The list of 47 total titles includes selections from Sony, Fox and Magnolia, includes such high-profile (and well-reviewed) discs as 'Kingdom of Heaven,' 'Black Hawk Down,' and 'Ice Age - The Meltdown.'
While most titles sold by Amazon are typically sold as pre-orders at up to 32% off list, this is the first time we've seen the e-tailer offer high-def discs at such a signicant discount, with prices on the sale titles ranging from $13.49 to $19.97.
As several of our readers were quick to point out, the sale is already having an affect on the sales rankings tracked by sites like HDGameDB, where the sale titles currently represent 9 out of 10 of Amazon's best-selling Blu-ray discs.
No word on whether the HD DVD camp has a similar sale lined up, or whether this sale might instigate a high-def disc price war -- as we write this, HD DVD discs are still being sold at Amazon at their standard 30% off list.
(Thanks to Brian for the tip. Have news you'd like to report? Please use our handy Tips and Submissions Form.)