It's just too ridiculous not to get.
"Ho hum," we hear you say, "another Spiderman game where you play as Spiderman." We're right there with you, and so, as it turns out, is Activision. They're not giving you a playable character like Venom or Carnage or something expected like that – they're giving you the man himself.
If you preorder 'Amazing Spiderman' on Amazon, you'll find yourself able to play as Stan Lee.
And we know movie tie-in games are historically pretty terrible, but Spiderman games have the luxury of the web swing. Even when the game is garbage, the web swinging is fun. So there's that.
Source: Topless Robot