Adult Swim Introduces Media on Demand

Posted Thu Nov 19, 2009 at 09:00 AM PST by Mike Attebery

Cartoon Network’s Adult Swim programming is almost entirely unique to the television landscape. Now they have a DVD purchasing system to match.

Adult Swim’s lineup of cartoons is certainly not for everyone. With a programming schedule designed to appeal to adult viewers (though not necessarily mature viewers as they’d be the first to admit) Adult Swim has made a strong impression on many of their fans.

They’re hoping to make an equally strong impression with their new Media on Demand service, which allows customers to create and purchase a DVD of their favorite episodes of several of Adult Swim’s more popular shows.

The entire catalog is not available at this time. Only around 100 episodes are available for purchase, but the number is expected to increase tenfold by the holidays. Shows currently available include two of Adult Swim’s early hits – Sealab 2021 and Aqua Teen Hunger Force – as well as Robot Chicken and The Venture Bros.

Each disc can contain up to 110 minutes of video, which equates to between five and ten episodes depending on what shows are selected. Case art, disc art and menus are customizable through the website.

A custom Adult Swim disc runs $20, and the disc ships within 48 hours. At this time, the option of Blu-ray is not available, but the network only started offering true high definition content recently.

Source: Video Business

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