New subscribers to select DirecTV Now packages can receive HBO for no extra cost.
AT&T has announced a special promotion for new subscribers to the company's DirecTV Now streaming TV platform. As part of the deal, new customers who sign up for the "Go Big" or "Gotta Have It" packages before March 30 will receive one free year of HBO included with their service.
"With our HBO offer we’re reminding consumers that DIRECTV NOW is the best choice for premium content," said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group. "Our new DIRECTV NOW customers can stream HBO’s award winning content on virtually any screen, like 'Game of Thrones' and 'Veep' and its popular new series 'Big Little Lies' – all included with their service for a year. Plus, if you pre-purchase 3 months of DIRECTV NOW, you'll get an incredible viewing experience with an Apple TV included."
DirecTV Now is a stand-alone streaming platform that provides access to a variety of live channels and on-demand content through several programming packages starting at $35 per month. Here's a rundown of current plans and pricing:
- Live a Little – $35 / month (60+ channels)
- Just Right – $50 / month (80+ channels)
- Go Big – $60 / month (100+ channels)
- Gotta Have it – $70 / month (120+ channels)
Without the promotion, an HBO subscription costs an additional $5 per month with a DirecTV Now package. Beyond the HBO deal, new DirecTV Now subscribers who sign up for 3 months of pre-paid service on any package before March 30 can also receive a free Apple TV.
DirecTV Now is currently available through Amazon Fire TV and Fire TV Stick; Android mobile devices and tablets; iPhone, iPad and Apple TV; Chromecast (Android at launch; iOS in 2017); Google Cast-enabled LeEco ecotvs and VIZIO SmartCast Displays; and Internet Explorer, Chrome and Safari web browsers. In addition, the service will expand to more devices, including Roku streaming players and Roku TV models, Amazon Fire tablets, and Smart TVs from Samsung and other leading brands later this year.