The group is hoping that their standard will be adapted by the CEA, but nothing's official yet.
Just a few days ago, the Consumer Electronics Association put out word that it was accepting proposals for a 3D glasses standard. The standard would be adapted by those companies making active shutter glasses and finally put an end to incompatibility.
The folks at XpanD have developed their own standard in a partnership with Panasonic and are being joined by companies like Mitsubishi, Philips, Sanyo and Funai. It's a big chunk of the industry, but one that doesn't include Samsung, Sony or Vizio - three of the biggest names in HDTVs.
XpanD chief strategy officer Ami Dror knows that clinching a spot as the CEA standard would mean great things for the company. He has high expectations too. "With all these established companies behind it we expect," he says, "or at least hope, this is the technology chosen."