The company has high hopes for its multi-use 3D glasses.
When it comes to 3D glasses, Dolby takes a different approach than market leader RealD. Instead of making cheap, disposable glasses, Dolby creates light and stylish glasses that are meant to be used again and again.
"With the newly designed Dolby 3D glasses, we look to maintain the premium quality visual performance that Hollywood has come to expect from Dolby 3D," says Dolby's Matt Cuson, "while providing a more comfortable fit for cinemagoers and a lower price point for exhibitors."
The glasses will cost anywhere from $12.00 and down depending on the amount ordered. Dolby has also stated that children's glasses will be coming out later.