Posted Wed Apr 27, 2011 at 11:00 AM PDT by Dick Ward
The expansion of the deal should make the disc a little bit easier to track down.
'Avatar' fans have it rough. If you want to see the movie in 3D like you did in the theaters, you only have two options for getting it. You can either buy a Panasonic TV or pick up the movie on eBay for around $100. Neither choice is entirely appealing unless you're already in the market for a TV.
Panasonic is making things a little bit easier. They still have exclusivity rights, so don't expect to see it on shelves any time soon, but they're giving the disc to those who purchase 3D Blu-ray players and home theater systems instead of just those that buy TV.
Panasonic hopes this will give people quite a bit of incentive to upgrade their Blu-ray players. A free 3D Blu-ray with a $150 DMP-BDT110 is a nice setup.
The unintended consequence is that there will be more 3D 'Avatar' discs in the wild, which means more for eBay and lower prices for those that don't want to buy a new Panasonic player but still want their 'Avatar' Blu-ray.
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