Technicolor Prepping For 3D in the Home

Posted Wed Dec 16, 2009 at 07:00 AM PST by Mike Attebery

It’s been a long time since anything was filmed in Technicolor, but the stalwart company is still around. They’re one of the leading CD, DVD, and Blu-ray disc replicators in the country, and they say they’re ready for 3D Blu-ray, but it wasn’t as easy as one might expect.

Ahmad Ouri, the chief marketing officer at Technicolor says that in some aspects, nothing is different. “On the replication side, it has been a pretty straight-forward process. We are using the same machines, and there are no major changes.”

On the software side of things, 3D technology brought some unforeseen complications. Authoring and encoding tools had to be created, but so did new tools and methods for subtitling. The concern is that the images popping out of the screen will make the two dimensional subtitles more difficult to read.

“We are building something new,” said Ahmad “and we want to be the first to deliver on all of these components. I have no doubt that in the first half of next year, our technology will be ready.”

Nothing is official until the Blu-ray Disc Association finalizes specifications for the Blu-ray format. The announcement is expected sometime in the next few weeks.

Source: Video Business

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Tags: 3D, Technicolor, Industry Trends (all tags)