Samsung hopes that cheaper entry into active 3D will get more people excited about the new tech.
One of the biggest problems associated with active 3D televisions is the cost of the glasses. When sets first launched, glasses were priced at between $100 and $200, which meant that for a family of four, you could be looking at an $800 investment for 3D, depending on how many pairs your TV came with.
Samsung is making things a lot easier starting in late April when they bring the price of extra glasses down to $50 a pair. It's not the same price point as passive glasses, but it's a massive step in the right direction.
In addition to lowering the price, Samsung is going to be packing in two pairs of glasses with all of its 2011 3D capable televisions. It seems like a very smart move for the company.