Grand Central Station is one of the busiest parts of the busiest cities in the world, and the perfect place to try new advertising techniques. Visa and CBS Outdoor have teamed up to do just that with their new 3D ads.
Let’s not get too excited here. These aren’t the wonderful autostereoscopic 3D ads of 'Back to the Future II.' No one will be tricked into thinking they’re being eaten by a holographic shark. This is the same 3D that’s in theaters now and coming to homes later this year.
Every day between 11:30 AM and 1:30 PM, over seventy thousand pairs of 3D glasses will be passed out to commuters. The traditional 2D ads shown in the station will be replaced with 3D ads for the two hour period, and potential customers will get a chance to see 3D for free.
There will also be 3D dioramas scattered throughout the station that will be running throughout the day, and, apparently, a billboard campaign advertising the Grand Central Station advertising campaign.
Whether the campaign will be successful is anyone’s guess, but thrifty New Yorkers with 3D sets will have a great way to get extra glasses for when company comes over.