{"id":84783,"date":"2017-05-15T09:00:32","date_gmt":"2017-05-15T16:00:32","guid":{"rendered":"http:\/\/www.highdefdigest.com\/blog\/?p=84783"},"modified":"2017-05-14T17:57:26","modified_gmt":"2017-05-15T00:57:26","slug":"box-office-may-15-2017","status":"publish","type":"post","link":"https:\/\/www.highdefdigest.com\/blog\/box-office-may-15-2017\/","title":{"rendered":"Weekend Box Office: Mightier Than the Sword"},"content":{"rendered":"<p>It was a rough weekend to be a new movie. Friday&#8217;s releases not only had to contend against last week&#8217;s knockout hit, but against bad marketing, warm weather and Mother&#8217;s Day.<br \/>\n<!--more--><\/p>\n<p>The last of those should have helped one movie in particular, but ultimately may have hindered it. Amy Schumer&#8217;s new mother\/daughter comedy wasn&#8217;t exactly a trainwreck, but it certainly failed to meet expectations. Guy Ritchie&#8217;s latest is now his second expensive flop in a row. And Doug Liman&#8217;s small-scale war drama was detached from its unit (meaning it finished outside the Top 10). <\/p>\n<p>As we all knew it would, &#8216;<strong>Guardians of the Galaxy Vol. 2<\/strong>&#8216; retained the top spot at the box office by pulling in $63 million. While that number signifies a steeper dip in attendance (57%) than the original &#8216;Guardians&#8217; in its second week (55%), it&#8217;s pretty much on par for other Marvel sequels. After ten days, the $200 million comic book flick has drawn $246.1 million in domestic ticket sales. Now playing in all international markets, it has also brought in $384.4 million overseas, giving it a $630.5 million worldwide total.<\/p>\n<p>Going into the weekend, Amy Schumer&#8217;s &#8216;<strong>Snatched<\/strong>&#8216; was expected to be narrowly defeated by Guy Ritchie&#8217;s fantasy epic. However, with both coming in below expectations (and Ritchie&#8217;s being considerably below), &#8216;Snatched&#8217; ultimately ended as the better of the two. The R-rated comedy grossed $17.5 million domestically and $3.2 million overseas. With a price tag steeper than you&#8217;d expect ($42 million), the movie still has a way to go in order to get out the jungle.<\/p>\n<p>As a Guy Ritchie fan who enjoyed both of his recent flops, I feel bad for the guy. His career suffered from quality issues for a short period (see &#8216;Swept Away&#8217; and &#8216;Revolver&#8217;), but bounced back with &#8216;RockNRolla&#8217; and the &#8216;Sherlock Holmes&#8217; movies. Now, he just can&#8217;t catch a break even when delivering solid entertainment. &#8216;<strong>King Arthur: Legend of the Sword<\/strong>&#8216; opened to $14.7 million, which was nearly $10 million below predictions. The numbers aren&#8217;t any better internationally. From 51 markets, it only made $29.1 million, placing its worldwide debut at $43.8 million. For an expensive production budgeted at $175 million, that&#8217;s a crippling blow. Perhaps Ritchie should pull a Shyamalan by going back to tiny films and reinventing himself.<\/p>\n<p>While the wide releases each opened on more than 3,500 screens, one underdog newcomer hit 259 screens and cracked into the Top 10. Produced by Jason Blum and Brian Grazer, &#8216;<strong>Lowriders<\/strong>&#8216;, starring Demian Bichir and Eva Longoria, opened in the #8 spot with $2.4 million (a per-screen average of $8,180). When you take into account that the #10 movie, three-week old &#8216;<strong>Baahubali 2: The Conclusion<\/strong>&#8216;, is only on 375 screens, that makes two limited releases that are playing with the big leagues and earning better per-screen averages than most of the other Top 10 titles.<\/p>\n<p>From 541 locations, Doug Liman&#8217;s new film opened at #14. &#8216;<strong>The Wall<\/strong>&#8216;, which stars Aaron Taylor-Johnson and John Cena, only made $891,590. That equates to $1,648 per-screen. The film&#8217;s production budget hasn&#8217;t been revealed, but that debut certainly isn&#8217;t good enough.<\/p>\n<h2>Top 10:<\/h2>\n<p>1. &#8216;Guardians of the Galaxy Vol. 2&#8217; (Buena Vista) &#8211; $63,007,000<\/p>\n<p>2. &#8216;Snatched&#8217; (Fox) &#8211; $17,500,000<\/p>\n<p>3. &#8216;King Arthur: Legend of the Sword&#8217; (Warner Bros.) &#8211; $14,700,000<\/p>\n<p>4. &#8216;The Fate of the Furious&#8217; (Universal) &#8211; $5,301,160<\/p>\n<p>5. &#8216;The Boss Baby&#8217; (Fox) &#8211; $4,600,000<\/p>\n<p>6. &#8216;Beauty and the Beast&#8217; (Buena Vista) &#8211; $3,860,000<\/p>\n<p>7. &#8216;How to Be a Latin Lover&#8217; (Pantelion) &#8211; $3,750,000<\/p>\n<p>8. &#8216;Lowriders&#8217; (BH Tilt) &#8211; $2,413,205<\/p>\n<p>9. &#8216;The Circle (STX) &#8211; $1,740,000<\/p>\n<p>10. &#8216;Baahubali 2: The Conclusion&#8217; (GRT India) &#8211; $1,550,000<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>It was a rough weekend to be a new movie. Friday&#8217;s releases not only had to contend against last week&#8217;s knockout hit, but against bad marketing, warm weather and Mother&#8217;s Day.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_excerpt --><!-- AddThis Share Buttons generic via filter on the_excerpt -->","protected":false},"author":13,"featured_media":84784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[743],"tags":[178,2862,7205,9045,9558,9560],"_links":{"self":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/84783"}],"collection":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/comments?post=84783"}],"version-history":[{"count":7,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/84783\/revisions"}],"predecessor-version":[{"id":84890,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/84783\/revisions\/84890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media\/84784"}],"wp:attachment":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media?parent=84783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/categories?post=84783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/tags?post=84783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}