{"id":8079,"date":"2010-11-01T10:00:41","date_gmt":"2010-11-01T17:00:41","guid":{"rendered":"http:\/\/www.highdefdigest.com\/blog\/?p=8079"},"modified":"2010-10-31T13:20:48","modified_gmt":"2010-10-31T20:20:48","slug":"boxoffice-nov-1-2010","status":"publish","type":"post","link":"https:\/\/www.highdefdigest.com\/blog\/boxoffice-nov-1-2010\/","title":{"rendered":"Weekend Box Office: &#8216;Saw 3D&#8217; Scares Up Business"},"content":{"rendered":"<p>Another Halloween, another entry in the deadening &#8216;Saw&#8217; franchise \u2013 the witless, humorless muck that&#8217;s become as big a Halloween tradition as carving pumpkins or turning out the lights in your house early so that trick-or-treaters think that you&#8217;ve gone to bed when you&#8217;re really in your living room eating candy in the dark. (What? Just me?) Predictably, it took the top spot. Less predictable (especially when you factor in the 3-D surcharge and the two show times on Thursday night) was its unimpressive haul. The movie grossed about half of what &#8216;Paranormal Activity 2&#8217; did last weekend, in two dimensions, with only some spooky noises and implied ghostly activity.<\/p>\n<h6><!--more--><\/h6>\n<p>&#8216;<a href=\"https:\/\/www.highdefdigest.com\/blog\/saw-3d-review\">Saw 3D<\/a>&#8216; is supposedly the last of the series, if you believe the pre-release hype and are incredibly gullible. It took in a reported $24.5 million, which makes it the box office king. The movie was only budgeted at around $20 million, so this will still end up making its money back, but it&#8217;s a long way from the titanic grosses of the first few sequels. Next weekend, with Halloween in everybody&#8217;s rear view and a solid slate of big time Hollywood fare debuting (including DreamWorks&#8217; &#8216;Megamind&#8217;, which should scoop up a good number of 3-D houses away from &#8216;Saw 3D&#8217;), you should see it take a huge tumble. Not unlike&#8230;<\/p>\n<p>&#8216;<a href=\"https:\/\/www.highdefdigest.com\/blog\/paranormal-activity-2-review\/\">&#8216;Paranormal Activity 2<\/a>&#8216; had a fairly steep 58% dive from last weekend, but still netted $17 million. That&#8217;s enough to secure second place. I really liked this movie, and I&#8217;m glad that everyday audiences are supporting something that relies more on cleverness than gross-out 3-D gags.<\/p>\n<p>The rest of the Top 10 looks pretty standard. It&#8217;s worth noting that &#8216;<a href=\"https:\/\/www.highdefdigest.com\/blog\/red-review\/\">RED<\/a>&#8216; had incredible staying power in its third weekend. It slid just 29%, to retain the third spot. Again, don&#8217;t underestimate your audience. &#8216;RED&#8217; has some guts, and a sturdy, mature cast. Everyone seems to be enjoying it, particularly older audiences who rightfully assume that there are too few movies made for people over 13.<\/p>\n<p>The only other blip to consider is &#8216;<strong>Conviction<\/strong>&#8216;, the true-life drama starring Sam Rockwell and Hilary Swank that may as well be called &#8216;Please Give Us Some Oscars&#8217;. The film expanded its theater count this weekend, which was enough for it to just barely crack the Top 10 at #10. I feel that this should steadily rise. It&#8217;s one of those middle-of-the-road dramas that audiences can easily embrace. If there&#8217;s a critic out there who wants to stand up for it before year&#8217;s end, that could also provide a little boost. You can tell that Fox Searchlight learned its lesson from the disastrous showing of &#8216;<a href=\"https:\/\/bluray.highdefdigest.com\/2880\/amelia.html\">Amelia<\/a>&#8216; last year. Instead of inching the release forward, &#8216;Amelia&#8217; was released on a billion screens* (*possibly an exaggeration), and the thing just bombed. The studio didn&#8217;t wait it out to see if audiences were actually picking up what they were putting down. &#8216;Conviction&#8217; is smarter in its roll out, and a similar model will be used next week when Danny Boyle&#8217;s certifiable masterpiece &#8216;127 Hours&#8217; is unleashed. <\/p>\n<p><strong>The Top 10<\/strong>:<\/p>\n<p>01 &#8216;Saw 3D&#8217; (Lionsgate) &#8211; $24.5 million<\/p>\n<p>02 &#8216;Paranormal Activity 2&#8217; (Paramount) &#8211; $17 million<\/p>\n<p>03 &#8216;RED&#8217; (Summit) &#8211; $10.7 million<\/p>\n<p>04 &#8216;Jackass 3D&#8217; (Paramount) &#8211; $8.5 million<\/p>\n<p>05 &#8216;Hereafter&#8217; (Warner Bros) &#8211; $6.4 million<\/p>\n<p>06 &#8216;Secretariat&#8217; (Disney) &#8211; $5 million<\/p>\n<p>07 &#8216;The Social Network&#8217; (Sony) &#8211; $4.7 million<\/p>\n<p>08 &#8216;Life As We Know It&#8217; (Warner Bros) &#8211; $4.2 million<\/p>\n<p>09 &#8216;The Town&#8217; (Warner Bros) &#8211; $2 million<\/p>\n<p>10 &#8216;Conviction&#8217; (Fox) &#8211; $1.9 million<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Another Halloween, another entry in the deadening &#8216;Saw&#8217; franchise \u2013 the witless, humorless muck that&#8217;s become as big a Halloween tradition as carving pumpkins or turning out the lights in your house early so that trick-or-treaters think that you&#8217;ve gone to bed when you&#8217;re really in your living room eating candy in the dark. (What?&#8230;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_excerpt --><!-- AddThis Share Buttons generic via filter on the_excerpt -->","protected":false},"author":7,"featured_media":8077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[139,743],"tags":[178,1486,1586,1525,1483,1132],"_links":{"self":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/8079"}],"collection":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/comments?post=8079"}],"version-history":[{"count":6,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/8079\/revisions"}],"predecessor-version":[{"id":8146,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/8079\/revisions\/8146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media\/8077"}],"wp:attachment":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media?parent=8079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/categories?post=8079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/tags?post=8079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}