{"id":69758,"date":"2015-05-04T09:00:13","date_gmt":"2015-05-04T16:00:13","guid":{"rendered":"http:\/\/www.highdefdigest.com\/blog\/?p=69758"},"modified":"2015-05-03T17:38:33","modified_gmt":"2015-05-04T00:38:33","slug":"box-office-may-4-2015","status":"publish","type":"post","link":"https:\/\/www.highdefdigest.com\/blog\/box-office-may-4-2015\/","title":{"rendered":"Weekend Box Office: Hulkbuster Makes a Blockbuster"},"content":{"rendered":"<p>For weeks, studio analysts said over and over again that the sequel to 2012&#8217;s &#8216;The Avengers&#8217; would best its predecessor&#8217;s opening box office gross, becoming the highest domestic opener of all time. Now that the numbers have spoken, that wasn&#8217;t the case. However, the movie still made a killing.<!--more--><\/p>\n<p>&#8216;<a href=\"https:\/\/bluray.highdefdigest.com\/6018\/avengers_2012.html\">The Avengers<\/a>&#8216; kicked off in 2012 with an unprecedented $207.4 million. &#8216;<strong>Avengers: Age of Ultron<\/strong>&#8216; opened to $187.6 million, falling short of setting a new high, but knocking &#8216;Iron Man 3&#8217; ($174.1 million) out of the second-highest position. At this point, Marvel owns the top three biggest openings. Friday&#8217;s tracking placed the superhero sequel ahead of the original &#8216;Avengers&#8217;, but Saturday saw a steep decline. <\/p>\n<p>Two factors are attributed for the inability of &#8216;Ultron&#8217; to surpass the first &#8216;Avengers&#8217;. First, the Mayweather\/Pacquiao Pay-Per-View fight event is assumed to have stolen potential moviegoers&#8217; time and cash for tickets. Second, with the world already having seen the Avengers assembled on the big screen once before, the excitement to see that again may have worn off. With this opening, &#8216;Ultron&#8217; is likely to bow domestically near $560 million. Overseas, the film is still seeing huge business despite not even having opened in a few major markets. After ten days, it has grossed $439 million. Combined, it sits at $626.6 million and is well on its way to $1 billion.<\/p>\n<p>The vast majority of all other movies took a major hit. &#8216;<strong>The Age of Adaline<\/strong>&#8216; debuted in the #3 spot last week, but climbed into second place this weekend with $6.2 million even after dropping 52% in attendance. After ten days, it has earned $23.4 million. The reason for that rise came from &#8216;<strong>Furious 7<\/strong>&#8216;, the previous first-place picture, suffering its heaviest blow yet (65%) due to &#8216;Avengers&#8217; stealing its core audience. In third place, the racing sequel drew $6.1 million and now sits with a domestic total of $330.5 million and an international total of $1.42 billion, making it the fourth-highest grossing movie of all time behind &#8216;Avatar&#8217;, &#8216;Titanic&#8217; and &#8216;The Avengers&#8217;.<\/p>\n<p>&#8216;<strong>Paul Blart: Mall Cop 2<\/strong>&#8216; tumbled 62% in attendance with $5.5 million. After 17 days, the $30 million PG-rated comedy has stolen $51.1 million of viewers&#8217; money. <\/p>\n<p>DreamWorks&#8217; animated &#8216;<strong>Home<\/strong>&#8216; also took a 58% hit in attendance, rounding out the Top 5 with $3.3 million. To date, it has amassed $158.1 million domestically.<\/p>\n<p>Strangely, the only movie to perform well against &#8216;Age of Ultron&#8217; was a case of extreme counter-programming. &#8216;<strong>Cinderella<\/strong>&#8216; sat in 12th place last week, but climbed into the #6 spot this weekend even after losing 600 screens. It only slipped 14% and grossed another $2.3 million, pushing its domestic total up to $193.6 million.<\/p>\n<p>Fox Searchlight&#8217;s romantic period drama &#8216;<strong>Far from the Madding Crowd<\/strong>&#8216; had a strong enough ten-screen opening that its platform release will continue in the upcoming weeks. It debuted to $172,000, for a $17,200 per-screen average. Kristen Wiig&#8217;s indie dramedy &#8216;<strong>Welcome to Me<\/strong>&#8216; had an even stronger limited opening in two locations. It earned $38,000, or $19,000 per-screen.<\/p>\n<p>Opening numbers have yet to be released for Helen Hunt&#8217;s &#8216;Ride&#8217; or Arnold Schwarzenegger&#8217;s &#8216;Maggie&#8217;.<\/p>\n<h2>Top 10:<\/h2>\n<p>1. &#8216;Avengers: Age of Ultron&#8217; (Buena Vista) &#8211; $187,656,000<\/p>\n<p>2. &#8216;The Age of Adaline&#8217; (Lionsgate) &#8211; $6,250,000<\/p>\n<p>3. &#8216;Furious 7&#8217; (Universal) &#8211; $6,114,000<\/p>\n<p>4. &#8216;Paul Blart: Mall Cop 2&#8217; (Sony) &#8211; $5,550,000<\/p>\n<p>5. &#8216;Home&#8217; (Fox) &#8211; $3,300,000<\/p>\n<p>6. &#8216;Cinderella&#8217; (Buena Vista) &#8211; $2,357,000<\/p>\n<p>7. &#8216;Ex Machina&#8217; (A24) &#8211; $2,231,000<\/p>\n<p>8. &#8216;Unfriended&#8217; (Universal) &#8211; $1,988,000<\/p>\n<p>9. &#8216;The Longest Ride&#8217; (Fox) &#8211; $1,700,000<\/p>\n<p>10. &#8216;Woman in Gold&#8217; (Weinstein) &#8211; $1,681,000<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>For weeks, studio analysts said over and over again that the sequel to 2012&#8217;s &#8216;The Avengers&#8217; would best its predecessor&#8217;s opening box office gross, becoming the highest domestic opener of all time. Now that the numbers have spoken, that wasn&#8217;t the case. However, the movie still made a killing.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_excerpt --><!-- AddThis Share Buttons generic via filter on the_excerpt -->","protected":false},"author":13,"featured_media":69760,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[743],"tags":[8128,626,178,5326,8139,2862,8072,6542,8144],"_links":{"self":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/69758"}],"collection":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/comments?post=69758"}],"version-history":[{"count":5,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/69758\/revisions"}],"predecessor-version":[{"id":69839,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/69758\/revisions\/69839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media\/69760"}],"wp:attachment":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media?parent=69758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/categories?post=69758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/tags?post=69758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}