{"id":37082,"date":"2012-07-02T08:00:49","date_gmt":"2012-07-02T15:00:49","guid":{"rendered":"http:\/\/www.highdefdigest.com\/blog\/?p=37082"},"modified":"2017-09-25T09:57:25","modified_gmt":"2017-09-25T16:57:25","slug":"boxoffice-jul-2-2012","status":"publish","type":"post","link":"https:\/\/www.highdefdigest.com\/blog\/boxoffice-jul-2-2012\/","title":{"rendered":"Weekend Box Office: Magically Delicious"},"content":{"rendered":"

I wasn’t the only one who underestimated the draw of this weekend’s movies. The studios were way off too. Pixar’s ‘Brave’ was predicted to hold onto the #1 spot, but two openers gave it a run for its money, and collectively earned over $30 million more than they were expected to.
\n<\/p>\n

The most impressive opening of the weekend was that for ‘Ted<\/strong>‘. Expected to finish in third place with $28.3 million, Seth MacFarlane’s live-action directorial debut landed the top spot with a shocking $54.1 million. Note that this is the best opening for an original R-rated comedy. Suck on that, ‘The Hangover<\/a>‘.<\/p>\n

Is Channing Tatum becoming box office gold? ‘Magic Mike<\/strong>‘ is Tatum’s third movie of 2012 to open at or above $36 million. Originally estimated to only make $31.5 million, this film also performed better than the studio thought. The Steven Soderbergh-directed drama earned $39.1 million. With Tatum and Matthew McConaughey playing male strippers, go figure, the audiences were 73% comprised of females.<\/p>\n

Pixar’s ‘Brave<\/strong>‘ slipped 48.7% and landed in the #3 spot. Many are quick to point out the steep decline, but it’s worth noting that the movie’s 10-day total is up $14.5 million from last summer’s ‘Cars 2<\/a>‘. Analysts still expect ‘Brave’ to finish domestically northward of $200 million. After only 10 days, it’s currently sitting at $131.6 from stateside revenue.<\/p>\n

‘Tyler Perry’s Madea’s Witness Protection<\/strong>‘ finished in fourth place. Considering that Perry’s last film, the Madea-less ‘Good Deeds’, was a flop, the Madea character might be the only reason for Perry’s success. Of Perry’s 13 films, the $26.3 million opening for ‘Witness Protection’ is his fourth best.<\/p>\n

Four-week-old ‘Madagascar 3<\/strong>‘ closed out the Top 5 with another $11.8 million. Domestically, this three-quel has grossed $180 million.<\/p>\n

Just like last week’s ‘Seeking a Friend for the End of the World’, the sad opener of the week is the Chris Pine\/Elizabeth Banks vehicle ‘People Like Us<\/strong>‘. On 2,055 screens, the drama only managed to bring in $4.3 million, barely enough to knock ‘The Avengers’ out of the Top 10 and fill the #10 spot. If the weekend actuals are off by less than $100,000, ‘People Like Us’ could slip out of the Top 10 altogether. Sadly, its per-screen average was only $2,095.<\/p>\n

The highest per-screen average of the week ($42,250) went to Sundance title ‘Beasts of the Southern Wild<\/strong>‘. On just four screens, this drama earned $169,000. On three screens, Jonathan Demme’s documentary ‘Neil Young Journeys<\/strong>‘ didn’t perform so strongly. The $13,300 opening made for a $4,433 per-screen average.<\/p>\n

Top 10:<\/h5>\n

1. ‘Ted’ (Universal) – $54,100,000<\/p>\n

2. ‘Magic Mike’ (Warner Bros.) – $39,155,000<\/p>\n

3. ‘Brave’ (Buena Vista) – $34,011,000<\/p>\n

4. ‘Tyler Perry’s Madea’s Witness Protection’ (Lionsgate) – $26,350,000<\/p>\n

5. ‘Madagascar 3: Europe’s Most Wanted’ (Paramount\/DreamWorks) – $11,815,000<\/p>\n

6. ‘Abraham Lincoln: Vampire Hunter’ (Fox) – $6,000,000<\/p>\n

7. ‘Prometheus’ (Fox) – $4,925,000<\/p>\n

8. ‘Moonrise Kingdom’ (Focus) – $4,873,000<\/p>\n

9. ‘Snow White and the Huntsman’ (Universal) – $4,405,000<\/p>\n

10. ‘People Like Us’ (Buena Vista) – $4,306,000<\/p>\n","protected":false},"excerpt":{"rendered":"

I wasn’t the only one who underestimated the draw of this weekend’s movies. The studios were way off too. Pixar’s ‘Brave’ was predicted to hold onto the #1 spot, but two openers gave it a run for its money, and collectively earned over $30 million more than they were expected to.<\/p>\n","protected":false},"author":13,"featured_media":37116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[743],"tags":[4548,178,2647,4423,2803,5062,5320,5303,4828,1174],"_links":{"self":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/37082"}],"collection":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/comments?post=37082"}],"version-history":[{"count":11,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/37082\/revisions"}],"predecessor-version":[{"id":37487,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/37082\/revisions\/37487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media\/37116"}],"wp:attachment":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media?parent=37082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/categories?post=37082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/tags?post=37082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}