{"id":35391,"date":"2012-06-04T07:00:13","date_gmt":"2012-06-04T14:00:13","guid":{"rendered":"http:\/\/www.highdefdigest.com\/blog\/?p=35391"},"modified":"2012-12-01T13:40:28","modified_gmt":"2012-12-01T21:40:28","slug":"boxoffice-jun-4-2012","status":"publish","type":"post","link":"https:\/\/www.highdefdigest.com\/blog\/boxoffice-jun-4-2012\/","title":{"rendered":"Weekend Box Office: Truly the Fairest of Them All"},"content":{"rendered":"<p>The year&#8217;s second &#8216;Snow White&#8217; flick may have looked worlds better than the first (the atrocious &#8216;Mirror Mirror&#8217;), but nobody \u2013 not even the studio \u2013 expected it to fair as well as it did. On this, its first weekend, it became the fourth highest opening of 2012 behind &#8216;The Avengers&#8217;, &#8216;The Hunger Games&#8217; and &#8216;The Lorax&#8217;.<br \/>\n<!--more--><\/p>\n<p>Expected to pull in $39.8 million, &#8216;<strong>Snow White and the Huntsman<\/strong>&#8216; actually made $56.2 million. That poisonous apple &#8216;Mirror Mirror&#8217; couldn&#8217;t diminish the &#8216;Snow White&#8217; draw. It also didn&#8217;t hurt that the movie drew in the geek audiences of both &#8216;<a href=\"https:\/\/bluray.highdefdigest.com\/2045\/twilight.html\">Twilight<\/a>&#8216; and &#8216;<a href=\"https:\/\/bluray.highdefdigest.com\/4368\/thor.html\">Thor<\/a>&#8216;\/&#8217;The Avengers&#8217; by casting Kristen Stewart and Chris Hemsworth. Pouring salt on the wound, <a href=\"https:\/\/boxofficemojo.com\/news\/?id=3455&amp;p=.htm\"><em>Box Office Mojo<\/em> points out <\/a> that &#8216;Snow White&#8217; made more in its opening weekend than &#8216;Battleship&#8217; has during its 17-day haul.<\/p>\n<p>&#8216;<strong>Men in Black 3<\/strong>&#8216; also fared better than Sony expected. It dropped only 46%, not the predicted 52%, and added another $29.3 million to its $112.3 million 10-day total. As of now, &#8216;MIB3&#8217; is halfway to matching its $225 million production budget (which some speculate is actually closer to $300 million).<\/p>\n<p>&#8216;<strong>The Avengers<\/strong>&#8216; is still moving along well, landing the #3 spot with another $20.2 million. The film has now grossed $552.7 million domestically. &#8216;<strong>Battleship<\/strong>&#8216;, however, keeps sinking. In its third weekend, the &#8220;bored&#8221; game-based movie only drew $4.8 million. With a production budget of $209 million, &#8216;Battleship&#8217; has only brought in $55.1 million. <\/p>\n<p>Rounding out the Top 5 was &#8216;<strong>The Dictator<\/strong>&#8216; with $4.7 million, and closing out the Top 10 was the historical drama &#8216;<strong>For Greater Glory<\/strong>&#8216; with $1.8 million.<\/p>\n<p>Wes Anderson&#8217;s &#8216;<strong>Moonrise Kingdom<\/strong>&#8216; continues to stay strong. Week two of this platform release expanded to another 12 screens (16 in total), adding $849,000, which gives it a strong $1.7 million run so far. Its per-screen average was also still high at $53,060. The platform release should bring it to a few hundred additional screens over the next few weeks.<\/p>\n<p>Of the other limited releases, &#8216;<strong>Piranha 3DD<\/strong>&#8216; made the most with $179,000. Since it opened concurrently with a Video-on-Demand release, it will be interesting to see how much this movie makes in total. The $2,081 per-screen average of &#8216;Piranha 3DD&#8217; is exceptional compared to that of &#8216;<strong>High School<\/strong>&#8216;, which only tallied $403 per-screen. On 200 screens, &#8216;High School&#8217; brought in only $80,600. But &#8216;<strong>A Cat in Paris<\/strong>&#8216; opened better than either of those two, with $36,100 on six screens (a $6,017 per-screen average).<\/p>\n<h5>Top 10:<\/h5>\n<p>1. &#8216;Snow White and the Huntsman&#8217; (Universal) &#8211; $56,255,000<\/p>\n<p>2. &#8216;Men in Black 3&#8217; (Sony) &#8211; $29,300,000<\/p>\n<p>3. &#8216;The Avengers&#8217; (Buena Vista) &#8211; $20,273,000<\/p>\n<p>4. &#8216;Battleship&#8217; (Universal) &#8211; $4,810,000<\/p>\n<p>5. &#8216;The Dictator&#8217; (Paramount) &#8211; $4,725,000<\/p>\n<p>6. &#8216;The Best Exotic Marigold Hotel&#8217; (Fox Searchlight) &#8211; $4,600,000<\/p>\n<p>7. &#8216;What to Expect When You&#8217;re Expecting&#8217; (Lionsgate) &#8211; $4,430,000<\/p>\n<p>8. &#8216;Dark Shadows&#8217; (Warner Bros.) &#8211; $3,860,000<\/p>\n<p>9. &#8216;Chernobyl Diaries&#8217; (Warner Bros.) &#8211; $3,045,000<\/p>\n<p>10. &#8216;For Greater Glory&#8217; (Arc) &#8211; $1,800,000<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The year&#8217;s second &#8216;Snow White&#8217; flick may have looked worlds better than the first (the atrocious &#8216;Mirror Mirror&#8217;), but nobody \u2013 not even the studio \u2013 expected it to fair as well as it did. On this, its first weekend, it became the fourth highest opening of 2012 behind &#8216;The Avengers&#8217;, &#8216;The Hunger Games&#8217; and&#8230;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_excerpt --><!-- AddThis Share Buttons generic via filter on the_excerpt -->","protected":false},"author":13,"featured_media":35414,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[139,743],"tags":[626,3469,178,5169,5166,5170,3307,4483,1117,4168,4424],"_links":{"self":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/35391"}],"collection":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/comments?post=35391"}],"version-history":[{"count":11,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/35391\/revisions"}],"predecessor-version":[{"id":44552,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/35391\/revisions\/44552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media\/35414"}],"wp:attachment":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media?parent=35391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/categories?post=35391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/tags?post=35391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}