{"id":31049,"date":"2012-03-12T08:00:45","date_gmt":"2012-03-12T15:00:45","guid":{"rendered":"http:\/\/www.highdefdigest.com\/blog\/?p=31049"},"modified":"2018-05-10T11:34:21","modified_gmt":"2018-05-10T18:34:21","slug":"boxoffice-mar-12-2012","status":"publish","type":"post","link":"https:\/\/www.highdefdigest.com\/blog\/boxoffice-mar-12-2012\/","title":{"rendered":"Weekend Box Office: Hollywood Stays Green, Not Red"},"content":{"rendered":"

Despite some stiff competition, ‘The Lorax’ held off every other opener with a second #1 weekend at $39.1 million, which brings its ten-day total to $121.9 million. Too bad Dr. Seuss isn’t around to see everyone making boatloads of money off him.
\n<\/p>\n

Disney’s risky March blockbuster hopeful ‘John Carter<\/strong>‘ performed even worse domestically than predicted. The studio expected it to make $38.9 million, but the film only managed to wrangle $30.6 million. However, ‘John Carter’ performed fantastically overseas, with a $70.6 million opening. According to The Hollywood Reporter<\/em><\/a>, in order for it to break even, ‘John Carter’ must gross over $600 million worldwide. At this pace, it’s unlikely that the movie will end up in the black during its theatrical run.<\/p>\n

Elizabeth Olsen’s indie horror film ‘Silent House<\/strong>‘ opened in the #4 spot with $7 million. That’s impressive if the marketing campaign for it has been as absent in your market as it has been in mine. Open Road Films has not publicized the film’s budget, but since it’s both a little Sundance title and a cheap horror movie, we can assume that it’s going to be a success.<\/p>\n

After winning audiences over again in ‘Tower Heist<\/a>‘, Eddie Murphy wasn’t able to draw them back this weekend with ‘A Thousand Words<\/strong>‘. You might think that a $6.3 million opening wouldn’t be bad for a small movie like this, but the production budget for this atrocious-looking title was a staggering $40 million, so it’s likely to end in the red too.<\/p>\n

On only 374 screens, the little indie romantic comedy ‘Friends with Kids<\/strong>‘ pulled in an impressive $2.1 million. The $5,799 per-screen average is a big success for this limited release. With a platform expansion expected, it’s likely that ‘Friends with Kids’ will please the studio behind it. Yet ‘Salmon Fishing in the Yemen<\/strong>‘ performed even better. In fact, its per-screen average ($13,333) was even higher than the week’s #1 flick, ‘The Lorax’, which came in at $10,438.<\/p>\n

Top 10:<\/h5>\n

1. ‘Dr. Seuss’ The Lorax’ (Universal) – $39,100,000<\/p>\n

2. ‘John Carter’ (Buena Vista) – $30,603,000<\/p>\n

3. ‘Project X’ (Warner Bros.) – $11,550,000<\/p>\n

4. ‘Silent House’ (ORF) – $7,010,000<\/p>\n

5. ‘Act of Valor’ (Relativity) – $7,000,000<\/p>\n

6. ‘A Thousand Words’ (Paramount\/DreamWorks) – $6,350,000<\/p>\n

7. ‘Safe House’ (Universal) – $5,000,000<\/p>\n

8. ‘The Vow’ (Screen Gems) – $4,000,000<\/p>\n

9. ‘This Means War’ (Fox) – $3,750,000<\/p>\n

10. ‘Journey 2: The Mysterious Island’ (Warner Bros.) – $3,685,000<\/p>\n","protected":false},"excerpt":{"rendered":"

Despite some stiff competition, ‘The Lorax’ held off every other opener with a second #1 weekend at $39.1 million, which brings its ten-day total to $121.9 million. Too bad Dr. Seuss isn’t around to see everyone making boatloads of money off him.<\/p>\n","protected":false},"author":13,"featured_media":31066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[743],"tags":[178,1553,4778,4642,4806,4519,3978,4310],"_links":{"self":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/31049"}],"collection":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/comments?post=31049"}],"version-history":[{"count":8,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/31049\/revisions"}],"predecessor-version":[{"id":31425,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/31049\/revisions\/31425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media\/31066"}],"wp:attachment":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media?parent=31049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/categories?post=31049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/tags?post=31049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}