{"id":28911,"date":"2012-01-30T06:00:17","date_gmt":"2012-01-30T14:00:17","guid":{"rendered":"http:\/\/www.highdefdigest.com\/blog\/?p=28911"},"modified":"2018-08-31T09:04:07","modified_gmt":"2018-08-31T16:04:07","slug":"boxoffice-jan-30-2012","status":"publish","type":"post","link":"https:\/\/www.highdefdigest.com\/blog\/boxoffice-jan-30-2012\/","title":{"rendered":"Weekend Box Office: &#8216;Grey&#8217; Makes Green"},"content":{"rendered":"<p>This, the last weekend of January, turned out to be quite surprising. If you had told me in advance that an R-rated movie about a man punching-out a pack of wolves would be #1 at the box office, and that Katherine Heigl would outgross a Sam Worthington heist thriller, I wouldn&#8217;t have believed you.<br \/>\n<!--more--><\/p>\n<p>Liam Neeson not only fought off a pack of wolves in &#8216;<strong>The Grey<\/strong>&#8216; this weekend, he also fought off the rest of the box office competition as well. Expected to earn $17.9 million, &#8216;The Grey&#8217; ended up pulling in a strong $20 million. From what I&#8217;ve read in the comments of Friday&#8217;s <a href=\"https:\/\/www.highdefdigest.com\/blog\/weekend-movies-jan-27-2012\/\">Weekend Movies post<\/a>, I&#8217;m going to have to see &#8216;The Grey&#8217; as soon as possible.<\/p>\n<p>Heigl&#8217;s &#8216;<strong>One for the Money<\/strong>&#8216; was expected to take second place with $12.5 million, but only drew $11.7 million in sales, which left room for the $12.5 million weekend gross of &#8216;<strong>Underworld Awakening<\/strong>&#8216; to nab the #2 spot. &#8216;Awakening&#8217; has grossed $45 million over the last 10 days and is only $17 million away from being highest-grossing film (domestically) in its franchise.<\/p>\n<p>&#8216;One for the Money&#8217; opened a few million less than Heigl&#8217;s last two movies, &#8216;Killers&#8217; and &#8216;Life As We Know It&#8217;. Apparently, Groupon sold 225,000 tickets for the film at $6 each, but that $1.8 million boost didn&#8217;t seem to help out too much.<\/p>\n<p>&#8216;<strong>Red Tails<\/strong>&#8216; earned another $10.4 million, beating out the $8.3 million premiere of &#8216;<strong>Man on a Ledge<\/strong>&#8216;. While a fifth place opening for a film in this genre may not seem too impressive, it&#8217;s better than the $7.2 million, sixth place opening that was predicted. It turns out discount &#8216;Man on a Ledge&#8217; tickets were also available on the site Living Social. Do you think Living Social is more popular than Groupon?<\/p>\n<p>Expanding to 245 screens, the Oscar nominations for &#8216;<strong>Albert Nobbs<\/strong>&#8216; didn&#8217;t draw too many viewers out. &#8216;Nobbs&#8217; earned only $773,000, a not-too-impressive $3,155 per-screen average. For some reason, this weekend is considered the opening for &#8216;Nobbs&#8217;, even though the film technically opened in December (to qualify for the Academy Awards) and grossed $823,000 then.<\/p>\n<p>&#8216;<strong>Extremely Loud &amp; Incredible Close<\/strong>&#8216; only dropped 28% in attendance from last week. Oscar nominations seemed to really help the expansions of &#8216;<strong>The Descendants<\/strong>&#8216;, &#8216;<strong>The Artist<\/strong>&#8216; and &#8216;<strong>Hugo<\/strong>&#8216;. &#8216;The Descendants&#8217; jumped 176% in attendance, &#8216;The Artist&#8217; went up 40% and &#8216;Hugo&#8217; climbed 142%.<\/p>\n<h5>Top 10:<\/h5>\n<p>1. &#8216;The Grey&#8217; (Open Road) &#8211; $20,000,000<\/p>\n<p>2. &#8216;Underworld Awakening&#8217; (Screen Gems) &#8211; $12,500,000<\/p>\n<p>3. &#8216;One for the Money&#8217; (Lionsgate) &#8211; $11,750,000<\/p>\n<p>4. &#8216;Red Tails&#8217; (Fox) &#8211; $10,400,000<\/p>\n<p>5. &#8216;Man on a Ledge&#8217; (Summit) &#8211; $8,300,000<\/p>\n<p>6. &#8216;Extremely Loud &amp; Incredibly Close&#8217; (Warner Bros.) &#8211; $7,145,000<\/p>\n<p>7. &#8216;The Descendants&#8217; (Fox Searchlight) &#8211; $6,550,000<\/p>\n<p>8. &#8216;Contraband&#8217; (Universal) &#8211; $6,500,000<\/p>\n<p>9. &#8216;Beauty and the Beast in 3D&#8217; (Buena Vista) &#8211; $5,345,000<\/p>\n<p>10. &#8216;Haywire&#8217; (Relativity) &#8211; $4,000,000<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>This, the last weekend of January, turned out to be quite surprising. If you had told me in advance that an R-rated movie about a man punching-out a pack of wolves would be #1 at the box office, and that Katherine Heigl would outgross a Sam Worthington heist thriller, I wouldn&#8217;t have believed you.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_excerpt --><!-- AddThis Share Buttons generic via filter on the_excerpt -->","protected":false},"author":13,"featured_media":28973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[743],"tags":[4340,178,3852,3520,4290,490,4016,4516,3466,3417,4191,3711,4304,1285],"_links":{"self":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/28911"}],"collection":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/comments?post=28911"}],"version-history":[{"count":7,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/28911\/revisions"}],"predecessor-version":[{"id":29262,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/28911\/revisions\/29262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media\/28973"}],"wp:attachment":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media?parent=28911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/categories?post=28911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/tags?post=28911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}