{"id":12926,"date":"2011-03-21T08:00:52","date_gmt":"2011-03-21T15:00:52","guid":{"rendered":"http:\/\/www.highdefdigest.com\/blog\/?p=12926"},"modified":"2017-08-07T07:43:19","modified_gmt":"2017-08-07T14:43:19","slug":"boxoffice-mar-21-2011","status":"publish","type":"post","link":"https:\/\/www.highdefdigest.com\/blog\/boxoffice-mar-21-2011\/","title":{"rendered":"Weekend Box Office: &#8216;Limitless&#8217; Reaches Its Potential"},"content":{"rendered":"<p>This weekend had a smattering of new releases. Thanks to an impossible work\/travel schedule, I wasn&#8217;t able to see any of them early, but I&#8217;m still intrigued. None of the movies that opened were big tentpoles or four-quadrant spectacles, so it was really anybody&#8217;s guess as to which would ultimately triumph in the end. I must admit that I&#8217;m a bit surprised by the financial champion.<\/p>\n<h6><!--more--><\/h6>\n<p>Coming in at #1, to some surprise (at least if you didn&#8217;t read the headline of this post), is &#8216;<strong>Limitless<\/strong>&#8216; from Relativity, which stars Bradley Cooper and Robert De Niro. It brought in $19 million. The tale of a floundering writer (hey!) who takes a magic pill that helps him unlock his true potential seems to have hit the soft spot of being a sort-of sci-fi movie but coming off as more serious and adult (all the while maintaining that pivotal PG-13 rating). I&#8217;m intrigued by the concept, but hear the execution could have used some work.<\/p>\n<p>Holding strong at #2 is Paramount&#8217;s minor masterpiece &#8216;<strong>Rango<\/strong>&#8216;, with another $15.3 million. This brings its total to more than $92 million now. I&#8217;m so happy that an animated movie this strange is getting this kind of audience. Hopefully, this will teach other studios that you don&#8217;t have to make easily digestible cookie cutter claptrap to appease the masses.<\/p>\n<p>Last week&#8217;s winner &#8216;<strong>Battle: Los Angeles<\/strong>&#8216; slid to #3 with $14.6 million. It will continue that slide next week, I&#8217;m sure.<\/p>\n<p>At #4 is another new entry, Lionsgate&#8217;s cheap-o thriller &#8216;<strong>The Lincoln Lawyer<\/strong>&#8216; with Matthew McConaughey, which took in $13.4 million. The trailers and posters really didn&#8217;t strike me as anything special. While the novel it&#8217;s based on (by beloved crime author Michael Connolly) was good, the movie didn&#8217;t seem to have much going for it. But then the critics gave it a pass and, apparently, audiences were into it too. The movie didn&#8217;t cost much, either, so it&#8217;ll recoup its losses fairly quickly.<\/p>\n<p>&#8216;<strong>Paul<\/strong>&#8216;, the heavily-hyped Universal sci-fi comedy starring Simon Pegg and Nick Frost, debuted with a disappointing $13.1 million. Even though the movie is set in America, its inherent British sensibilities could be a turn off. And its R-rating probably didn&#8217;t help much either. Still, it&#8217;s an international production, funded largely with British money, so its faint opening here might not end up being much of an issue.<\/p>\n<p>The rest of the Top Ten isn&#8217;t all that interesting. &#8216;<strong>Mars Needs Moms<\/strong>&#8216;, Disney and Image Movers Digital&#8217;s family sci-fi flick, is shaping up to be one of the biggest bombs in Hollywood history, ranking amongst &#8216;Cutthroat Island&#8217; and &#8216;Ishtar&#8217; in that notorious hall of fame. The movie cost nearly $200 million, and at the end of its second weekend at the box office has made less than $15.5 million. (This weekend it earned only $5.3 million.)<\/p>\n<p>It should be interesting to see what &#8216;Sucker Punch&#8217;, Zack Snyder&#8217;s ambitious but potentially awful action fantasy, does at the box office next weekend. There hasn&#8217;t been much advance word, so I have no idea how it&#8217;s tracking, but the television ads seem to be increasingly desperate while never conveying exactly what the movie actually, you know, is about. We&#8217;ll save that for next week&#8217;s discussion.<\/p>\n<h5>The Top 10:<\/h5>\n<p>01 &#8216;Limitless&#8217; (Relativity) &#8211; $19 million<\/p>\n<p>02 &#8216;Rango&#8217; (Paramount) &#8211; $15.3 million<\/p>\n<p>03 &#8216;Battle: Los Angeles&#8217; (Sony) &#8211; $14.6 million<\/p>\n<p>04 &#8216;The Lincoln Lawyer&#8217; (Lionsgate) &#8211; $13.4 million<\/p>\n<p>05 &#8216;Paul&#8217; (Universal) &#8211; $13.1 million<\/p>\n<p>06 &#8216;Red Riding Hood&#8217; (Warner Bros) &#8211; $7.2 million<\/p>\n<p>07 &#8216;The Adjustment Bureau&#8217; (Universal) &#8211; $5.9 million<\/p>\n<p>08 &#8216;Mars Needs Moms&#8217; (Disney) &#8211; $5.3 million<\/p>\n<p>09 &#8216;Beastly&#8217; (CBS Films) &#8211; $3.2 million<\/p>\n<p>10 &#8216;Hall Pass&#8217; (Warner Bros) &#8211; $2.6 million<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>This weekend had a smattering of new releases. Thanks to an impossible work\/travel schedule, I wasn&#8217;t able to see any of them early, but I&#8217;m still intrigued. None of the movies that opened were big tentpoles or four-quadrant spectacles, so it was really anybody&#8217;s guess as to which would ultimately triumph in the end. I&#8230;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_excerpt --><!-- AddThis Share Buttons generic via filter on the_excerpt -->","protected":false},"author":7,"featured_media":13305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[743],"tags":[2417,178,491,2281,2510,2420,2444,2508,2279,1203,1956,2509],"_links":{"self":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/12926"}],"collection":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/comments?post=12926"}],"version-history":[{"count":13,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/12926\/revisions"}],"predecessor-version":[{"id":13335,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/posts\/12926\/revisions\/13335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media\/13305"}],"wp:attachment":[{"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/media?parent=12926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/categories?post=12926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.highdefdigest.com\/blog\/wp-json\/wp\/v2\/tags?post=12926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}